Prior to the burst of the real estate market, change had already begun to take place. The information age had created evident strain on real estate brokerages. Best practices in marketing and customer service had become more important than ever to a real estate brokerage. Agency margins shrank during the bubble as volumes grew and agents demanded higher splits. Now that the real estate market has collapsed, companies must look for efficiencies, controls and other cost savings.
Pulse is a web-based enterprise management software solution developed specifically for full service real estate brokerages. Pulse organizes all work necessary to process real estate transactions from prospect through close. While organizing the operational steps, Pulse captures all data relevant to a given transaction. For the first time, data regarding marketing, showings, online presence, client feedback and financials resides in the same application. Pulse reorganizes that data to provide differentiating tools and reports for managers and agents.
Pulse provides value to all stakeholders in the real estate transaction. The brokerage owner and managers have access to operational and performance reports for all employees and agents. Pulse provides real estate agents with differentiating activity reports allowing them to win and keep more customers. In addition, listing clients of an agent using Pulse are provided with an internet based login where they can track the activities on their listing. Pulse is the first real estate software to provide an internet-based service to listing clients. This differentiating capability helps agents win more listings to create increased revenue for the brokerage owner. It also comes with the added benefit of capital savings via streamlined business processes, operational efficiencies, and reduced labor costs.
PointSource would like to meet with you to discuss your IT-related business challenges. Please contact us for a complimentary consultation. 
